黟云祁红
品牌形象设计/包装规划/礼品制作
CREATIVE DIRECTOR: Zhang Yan
DESIGN DIRECTOR: Yang Yan
DESIGNER: Qiao Zuo
PACKAGING DESIGN: Yang Yan / Qiao Zuo
LETTERING: Qiao Zuo
HANDWRITING：Tian Yue
MATERIAL PLANNING: Zhang Yan / Zhang Rui
PHOTOGRAPHER: Li Weihan
CLIENT: YIYUN
黟云祁红包装设计
包装是销售的工具，告诉消费者这里是“祁门的红茶”当然是第一要务。然后用事实的证据告诉你，我们是很好的祁门红茶。虽然这很简单，但事实不也正是如此吗？
一组礼物的包装，面向个人和集团采购，仪式感拉满。手工的竹木盒子，标签相关的物料手工丝网印刷，背书品牌、茶叶的品种。
相关图腾在包装礼物的时候，手工印在标签上。各种手工的痕迹以至于瑕疵，都是“人文价值”有温度的沉积。
标签的格式来自于中国民间格式的简化，两个红色的横，一上一下，暗示中间内容的重要性。同时这红红的横也成为了这组产品的记忆点。
“这是祁门红茶”，是这个系列包装的主要传播诉求。全手工的操作痕迹是精品选择的证明。
Yiyun
Qimen black tea Packaging Design
Packaging is one of the tools for sales. Inform consumers that this is "Yiyun Qimen black tea" is the priority, and then show you Yiyun Qimen is a good quality product with the fact. It's simple, also the truth.
As a gift for personal and corporative purchases, the package for Yiyun Qimen is exquisite for formal event. Handmade bamboo box and silkscreen labels represent the high quality of brand and variety.
We make the stamped pattern on the labels by hand to emphasize the artisanship, it reserves human touch and some tiny imperfection.
The format of the label comes from the simplification of the Chinese traditional style, the two red stripes on the top and foot suggesting the importance of the center content. It also becomes the key point of this whole set.
The main objective of this project is to demonstrate it‘s black tea from Qimen, the handmade process is the proof of the high quality.
Packaging is one of the tools for sales. Inform consumers that this is "Yiyun Qimen black tea" is the priority, and then show you Yiyun Qimen is a good quality product with the fact. It's simple, also the truth.
As a gift for personal and corporative purchases, the package for Yiyun Qimen is exquisite for formal event. Handmade bamboo box and silkscreen labels represent the high quality of brand and variety.
We make the stamped pattern on the labels by hand to emphasize the artisanship, it reserves human touch and some tiny imperfection.
The format of the label comes from the simplification of the Chinese traditional style, the two red stripes on the top and foot suggesting the importance of the center content. It also becomes the key point of this whole set.
The main objective of this project is to demonstrate it‘s black tea from Qimen, the handmade process is the proof of the high quality.
