黟云咖啡
品牌命名/品牌策划/标志设计/品牌视觉识别系统
CREATIVE DIRECTOR: Zhang Yan
DESIGN DIRECTOR: Yang Yan
DESIGNER: Yang Yan / Wu You
Type Design: Wu You
GRAPHIC DESIGN: Wu You
PHOTOGRAPHER: Peng Chenchen
CLIENT: YIYUN Cafe
黟云咖啡品牌形象及物料
在安徽黄山脚下的乡村里，一个乡村振兴的项目正在如火如荼的展开。
黟云咖啡是一系列项目中的一个。
黄山，旧名“黟山”。“黟县”地处黄山脚下，与古黄山同名。但是很多人并不认识这个“黟”字，大多数人都读错发音。记住一个地方，一定要从记住这个地方的名字开始。宣传一个地方，当然要叫出这个地方的名字。所以，知难而上，用教小孩子的方式，教大家认一个字。这个字念“yi”。
“黟云咖啡“用小孩子都认识的阿拉伯数字”1“，教大家这个字念“yi”,用简笔画一朵云，告诉大家这里有一朵云。我们是“黟云”，来这里坐坐。
所有应用物料都是宣传的载体，基于此MOROCO Design以教你这个字念“yi”为沟通场景，设计创作了一套清晰易理解的图形，构成完整的品牌系统。
The brand image and material of Yiyun coffee
In the countryside at the foot of Huangshan Mountain in Anhui Province, a rural revitalization project is in full swing. Yiyun Coffee is one of a series of projects.
Huangshan Mountain, formerly known as "Yishan Mountain". "Yixian County" is located at the foot of Huangshan Mountain, with the same name as the ancient Huangshan Mountain. However, many people do not recognize the character "Yi", and most people mispronounce it. To remember a place, you must start by remembering the name of the place. To promote a place, of course, you have to call out the name of the place. Therefore, knowing the difficulties and moving forward, we use the way of teaching children to teach everyone a word. This word is pronounced "Yi".
"Yiyun Coffee" uses the Arabic numerals "1" that children recognize to teach everyone that this word is pronounced "Yi". Using simple sketches of clouds, it tells everyone that there is a cloud here. We are "Yiyun", come and sit.
All application materials are media for promotion. Based on this, MOROCO Design uses teaching you to pronounce this word "Yi" as a communication scene to design a clear and easy to understand graphics to form a complete brand system.
In the countryside at the foot of Huangshan Mountain in Anhui Province, a rural revitalization project is in full swing. Yiyun Coffee is one of a series of projects.
Huangshan Mountain, formerly known as "Yishan Mountain". "Yixian County" is located at the foot of Huangshan Mountain, with the same name as the ancient Huangshan Mountain. However, many people do not recognize the character "Yi", and most people mispronounce it. To remember a place, you must start by remembering the name of the place. To promote a place, of course, you have to call out the name of the place. Therefore, knowing the difficulties and moving forward, we use the way of teaching children to teach everyone a word. This word is pronounced "Yi".
"Yiyun Coffee" uses the Arabic numerals "1" that children recognize to teach everyone that this word is pronounced "Yi". Using simple sketches of clouds, it tells everyone that there is a cloud here. We are "Yiyun", come and sit.
All application materials are media for promotion. Based on this, MOROCO Design uses teaching you to pronounce this word "Yi" as a communication scene to design a clear and easy to understand graphics to form a complete brand system.
