CREATIVE DIRECTOR: Zhang Yan
DESIGN DIRECTOR: Yang Yan
DESIGNER: Ma Li / Fang Bin
CLIENT: MOROCO
厉害了 可以有”品牌形象塑造
“厉害了 可以有”是一个媒体账号。在管理编辑的主导下，全公司的每一个小伙伴都是作者。在练习自己的收集与编辑能力的同时，成就一个小媒体。把那些让自己心里“痒痒”的好东西，推荐给“好朋友”。
都是“厉害了，可以有！”的好东西。
如此“理想主义”又能“客观操作”的项目，她的视觉表达，也应该“客观简单”和“热情丰富”吧？
简单的基础几何元素，通过“位置、大小、密度、冲撞的色彩，组织形成肌理。有趣的内容里的有代表性的图形元素组合进来，进行内容的宣讲。文字信息通过排布、补充说明、权重的选择和排布，就是工作的全部。
有趣的名字是这个项目的一个亮点，那么就让亮点更亮，形成一个信息组吧，在活动和衍生品上展示应用。“666“
“Awesome can have” Brand image building
"Awesome can have" is a media account. Under the leadership of the managing editor, every small partner in the company is an author. Build a small media while practicing your collection and editing skills. Recommend good things that tickle your heart to your "good friends."
It's all "Awesome, can have!" The good stuff.
For such an "idealistic" and "objective operation" project, her visual expression should also be "objective and simple" and "enthusiastic and rich", right?
Simple basic geometric elements, organized by "position, size, density, color of collision, form texture." The representative graphic elements of the interesting content are combined to promote the content. Text information through the arrangement, supplementary explanation, weight selection and arrangement, is the whole work content
Interesting names are one of the highlights of this project, so let the highlights be brighter, form an information group, display and apply on events and derivatives. "666".
