CREATIVE DIRECTOR: Zhang Yan DESIGN DIRECTOR: Yang Yan DESIGNER: Yang Yan / Shen Ke / Ge Dayu / Chen Houzhi LETTERING: Fan Junyuan ILLUSTRATOR: Shen Ke CLIENT: MOROCO
Mammon is an independent IP project carried out by the team of MOROCO Design.
Based on a Chinese folk legend, it aims at creating an iconic luck symbol that matches the taste of the youth today in China.
Throughout times, people always dream to be lucky, regardless of their age, cultural background and social status.
In Japan, ‘Maneki Neko’ (means fortune cat) is widely recognized as a symbol that brings wealth. Inspired by a Chinese folk legend, the MOROCO team created the ‘Gold Toad’, a cute mascot that gives everyone courage and luck when facing uncertainties in life.
