CREATIVE DIRECTOR: Zhang Yan
DESIGN DIRECTOR: Yang Yan
DESIGNER: Yang Yan / Wang Lan
MATERIAL PLANNING: Zhang Rui / Zhang Pingping
PHOTOGRAPHER: Li Weihan
ORIGINAL GRAPHIC MATERIALS：KAPPA
CLIENT: KAPPA
“好事向我靠”是KAPPA龙年CNY的主题。
从“筹码”演化来的图形语言，让热烈和惊喜充盈所有的应用场景。把“好事情随身而至”的期待，在每一个参与者的内心中浮现。
套装中安排了春节要用到的对联、红包套装。
需要通过盲盒方式收集的好运磁吸扣，直接送上全套。
明年的好好工作的效率手册，预示着会事事顺利。
好运气扑面而来的方巾，把所有包起来，变成了一个大红包。
另外的标准德扑一套，就是让你假期里开心的耍起来。
我们的工作就是把这所有的情绪道具组织起来，送到你手上。
"GET
LUCKY！"
is the theme of the KAPPA Dragon Year CNY.
"Lucky on my side!" is the
theme of the Year of Dragon for Kappa.
The graphic language evolved from "token
chips" fills all applied scenarios with enthusiasm and surprise. The
expectation of "good things will come with you" emerges in the heart
of every participant.
The gift set includes new year couplets
and red package that can be used during the Chinese New Year.
The Good Luck buckles come with a whole
set, instead of collecting through mystery boxes.
The efficient planner books help you to
work next year is a sign that everything is going well.
The wrapping cloth, a symbol of good
luck, wraps up all the good luck and turns it into a big red package.
And a standard set of Texas Hold 'em to
keep you entertained during the holidays.
Our
job is to organize all these emotional props and get them to you.
