KAPPA OMINI图形诞生50周年

品牌命名 / 品牌策划 / 标志设计 / 品牌视觉识别系统






CREATIVE DIRECTOR: Zhang Yan
DESIGN DIRECTOR: Yang Yan
DESIGNER: Yang Yan / Guo Kuo
LETTERING: Guo Kuo
GRAPHIC DESIGN: Guo Kuo
CLIENT: Kappa

“OMINI的时空宇宙”

“OMINI”做为Kappa的经典图形,诞生于1969年。

同年,发生了一件影响了全人类的大事件-人类登月。 从那一刻起,人类对于这个世界以及对于人类自身的探索进入了一个新的疆域。对于力量张扬的主张,夹带着理性科学的气息,在叛逆与激情的底色里,展开挑战与冒险。50年过去了,信息技术,人工智能将人类社会深刻的推向未知。在整个宇宙的时间及空间维度下。

来自意大利的Kappa表达对于“人类”的探索,是否可以表达出关于持续探究人类文明的“叛逆”。 “我们在哪里?”OMINI一男一女背靠背而坐,像极了仰望星空对“探索”的向往。

星系,太空与金石有声的罗马体文字。
一场持续千年的宇宙时空的探索来了。


"The Space and Time universe of OMINI"

"OMINI" was born in 1969 as a classic Kappa figure.

In the same year, there was a big event that affected all of humanity – man’ s landing on the moon. From that moment, the human exploration of the world and of its own has entered a new frontier. The assertion of power is accompanied with the atmosphere of rationality and science. In the background of rebellion and passion, challenges and risks are launched. After 50 years, information technology and artificial intelligence have pushed human society deeply into the unknown.

Under the whole universe of time and space dimensions, Kappa from Italy, whether can express "rebellion" about continued to explore the human civilization. "Where are we? " OMINI a man and a woman sitting back to back, like the yearning for "exploration" when looking up at the starlit sky.

Galaxies, space and stone sound in Roman script.
A thousand-year search for space and time has begun.