“黑夜，喵屎的世界万物”player Kappa 联名产品系列规划设计
“玩家”，就是一群不介意其它而真实爱着的人。
“喵屎”小姐姐说：“世界太复杂，大的太大，小的太小。还有善恶，生死，有太阳，月亮，白昼，黑夜，有各种各样的生命。它们都多多少少与我有些关系“。
我们猜：她说的这些“关系”，集合在一起，就是她想表达的“她自己”。
黑夜里，沉降下去和死亡飞升，也都有着生命的力量。
越来越暗沉，模糊，混乱是整体的趋势。失掉色彩是逻辑中应该的样子。
鲜亮的活跃的生命图腾，飞进去或挣脱而出，让这个黑夜，从来都没有真正黑暗过。
步骤一：改造了作者框架性的结构，创造一个暗沉中的丰富空间，信息去色。
步骤二：用拼贴的风格在暗沉的底色上建构另外一类信息。形成高反差。例如，透明的外层包材，彩印图案与单色包装盒配合，重叠时溶和，分开时相异。再例如，各类贴纸，灵活的增减，成为联结各衍生媒介的工具。可以主动的创造“反差趣味”。
在“黑夜”里，发现一个关系，创造一种关系，改变一段关系。
力争理解创作者“玩家”，为品牌委托方组织、创作、拆解、融合出有故事思索，有游戏动作的产品逻辑。
"Night, the world of Miaoshi". Player Kappa co-branded product
series planning and design.
"Player" are people
who truly love without caring about other things.
Miss "Miaoshi" said: "The world
is too complex. Big things are too big, and small things are too small. There
are also good and evil, life and death, the sun, the moon, day and night, and
all kinds of lives. They are all more or less related to me."
We guess that these "relationships"
she mentioned, when combined, are what she wants to express as
"herself".
In the night, both sinking down and rising in
death have the power of life.
Becoming darker, more blurred, and more chaotic
is the overall trend. Losing color is what should be in logic.
The bright and active life totems, flying in or
breaking free, make this night never truly dark.
Step 1: Transform the author's framework
structure and create a rich space in the darkness as the base. Remove color
from the information and create a low contrast.
Step 2: Use a collage style to construct another
kind of information on the dark background. Form a high contrast. For example,
transparent outer packaging materials, color-printed patterns and single-color
packaging boxes cooperate. When overlapped, they blend; when separated, they
are different. Another example is various stickers. Flexible addition and
subtraction make them tools to connect various derivative media. Can actively
create "contrast and fun".
In the "night", discover a
relationship, create a relationship, and change a relationship.
This project strives to understand the creator "players"，Organize, create, disassemble and integrate a product logic with
story thinking and game actions for the brand client.
