大冒险
Player Kappa 主题策划/
视觉延展应用/服装、鞋子应用/传播
CREATIVE DIRECTOR: Zhang Yan
DESIGN DIRECTOR: Yang Yan
DESIGNER: Yang Yan / Wang Hongwei
LETTERING: Zhang Yan
COPY WRITER: Zhang Yan
CLIENT: Kappa
撞色、危险标识
布满了为冒险家们
设计的细节
我们认为，冒险是一个常态，变化是世界唯一“永恒不变的”。我们每天都在面对不确定的未知。
如果生活本身就是经历一天又一天的“险境”，那么，精彩的生活就是成为一个冒险家。去探索、挑战，生活中的未知与不确定，有风浪也有惊喜。
由此，冒险却也显得不那么可怕，反而越发有趣、可爱。而这份有趣、可爱，都一一被融进了设计之中。
我们在设计时基于KAPPA“大的OMINI”、“大的态度”，在我们生活之中常见的警示标识（如STOP、叹号等）加入了冒险者的精神与KAPPA的潮流，（如倒立的人衍生出的安全标识）组成了一个个有趣的元素。
不要停的潮流、有趣的请勿进入、可爱的警告......都被融进了卫衣。
袖子上有一串数字“2680560000”，每一秒一次未知，这是你活到85岁可以经历的未知的次数。
Color
contrast, danger sign
It's full of adventurers Details of design
MOROCO Design is understood as follows:
They believe that risk is the norm and change is the only "constant" in the world. We face uncertain unknowns every day.
If life itself is to experience "dangerous" day after day, then a wonderful life is to make you an adventurer. To explore, challenge, the unknown and uncertainty in life, there are storms and surprises.
As a result, the adventure seems less scary, but more interesting and lovely. And this fun, cute, are incorporated into the design.
MOROCO Design is based on KAPPA's "big OMINI" and "big attitude". The warning signs commonly seen in our life (such as STOP, exclamation mark, etc.) add the spirit of adventurers and the trend of KAPPA. For example, creates interesting elements derived from inverted safety signs.
Don't stop trends, funny Do not Enter, cute warnings...... It's all baked into the hoodie.
The classic style, the contrasting color design, the "OMINI" and the string label that once again blows the wind, are enough to attract the eye.
On the sleeve is a string of numbers "2680560000", one unknown for every second, which is the number of unknowns you can experience until you are 85 years old.
It's full of adventurers Details of design
MOROCO Design is understood as follows:
They believe that risk is the norm and change is the only "constant" in the world. We face uncertain unknowns every day.
If life itself is to experience "dangerous" day after day, then a wonderful life is to make you an adventurer. To explore, challenge, the unknown and uncertainty in life, there are storms and surprises.
As a result, the adventure seems less scary, but more interesting and lovely. And this fun, cute, are incorporated into the design.
MOROCO Design is based on KAPPA's "big OMINI" and "big attitude". The warning signs commonly seen in our life (such as STOP, exclamation mark, etc.) add the spirit of adventurers and the trend of KAPPA. For example, creates interesting elements derived from inverted safety signs.
Don't stop trends, funny Do not Enter, cute warnings...... It's all baked into the hoodie.
The classic style, the contrasting color design, the "OMINI" and the string label that once again blows the wind, are enough to attract the eye.
On the sleeve is a string of numbers "2680560000", one unknown for every second, which is the number of unknowns you can experience until you are 85 years old.
