深呼吸 / PlayerKappa玩家系列
“疫情关怀系列—深呼吸”主题商品企划设计项目
CREATIVE DIRECTOR: Zhang Yan
DESIGN DIRECTOR: Yang Yan
DESIGNER: Yang Yan
LETTERING: Yang Yan
CLIENT: KAPPA
2020年以始料未及的姿态SHOW给我们看。
对“未知”的恐惧夹杂着对“新状况”的兴奋。
人们在事件发生的洪流中承受并接受。
慢慢的退去到“习以为常”
很久未见，我想你了！
“一起深深的呼吸”，
是不是我们见面时，互相庆祝的方式？
PLAYER KAPPA 2020年春夏的关怀主题。
The product planning and design project of
"Epidemic Situation Care Series - Breath deeply"
The 2020 has been shown to us with an unexpected appearance.
The fear of the unknown was mixed with the excitement about the new.
People accepted the powerful current of the events. Slowly turned to the "accustomed".
Haven’t seen you for a long time, I miss you!
Isn’t "deep breathing together" our way of celebrating when we first meet after all the mess?
This is the PLAYER KAPPA CARES for Spring and Summer theme in 2020.
The 2020 has been shown to us with an unexpected appearance.
The fear of the unknown was mixed with the excitement about the new.
People accepted the powerful current of the events. Slowly turned to the "accustomed".
Haven’t seen you for a long time, I miss you!
Isn’t "deep breathing together" our way of celebrating when we first meet after all the mess?
This is the PLAYER KAPPA CARES for Spring and Summer theme in 2020.
