https://moroco.cn morocodesign Sun, 29 Sep 2024 07:16:19 +0000 https://moroco.cn en https://moroco.cn/copy Mon, 03 Jun 2024 10:04:48 +0000 morocodesign https://moroco.cn/copy ︎︎︎ ABOUT MOROCO:Established In 2009, MOROCO Design Is A Comprehensive Design Company That Focuses On Business Practice And Guides Brand Innovation With Business Cognition. https://moroco.cn/Work-1 Mon, 03 Jun 2024 10:04:54 +0000 morocodesign https://moroco.cn/Work-1 https://moroco.cn/SAY-yi-yi Wed, 25 Sep 2024 07:46:34 +0000 morocodesign https://moroco.cn/SAY-yi-yi SAY yi / 这字念“黟[yi]”安徽黟县文创产品企划/礼品制作 <img width="3734" height="2489" width_o="3734" height_o="2489" data-src="https://freight.cargo.site/t/original/i/0e6922860c458736040d6d0ba26096cd2fea3c6b3c400de1a7813dafa816ee66/-45.jpg" data-mid="218945820" border="0" src="https://freight.cargo.site/w/1000/i/0e6922860c458736040d6d0ba26096cd2fea3c6b3c400de1a7813dafa816ee66/-45.jpg" /> <img width="4978" height="3315" width_o="4978" height_o="3315" 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data-src="https://freight.cargo.site/t/original/i/5f6e813172a6ed40bb1da5f934a5eddffcc6ed1e05a4980737fbd3e3c60276b0/-18.jpg" data-mid="218772028" border="0" src="https://freight.cargo.site/w/1000/i/5f6e813172a6ed40bb1da5f934a5eddffcc6ed1e05a4980737fbd3e3c60276b0/-18.jpg" /> <img width="3734" height="2489" width_o="3734" height_o="2489" data-src="https://freight.cargo.site/t/original/i/e59bd1fc6d423ce099c79f88c99fab958686760c545fb3cbe0ab7484db01d790/-20.jpg" data-mid="218772029" border="0" src="https://freight.cargo.site/w/1000/i/e59bd1fc6d423ce099c79f88c99fab958686760c545fb3cbe0ab7484db01d790/-20.jpg" /> <img width="3734" height="2489" width_o="3734" height_o="2489" data-src="https://freight.cargo.site/t/original/i/d37589a9e84d51b04be40731b9b400eb4a5ab963b251f6a68589ba917d538a5a/-22.jpg" data-mid="218874146" border="0" src="https://freight.cargo.site/w/1000/i/d37589a9e84d51b04be40731b9b400eb4a5ab963b251f6a68589ba917d538a5a/-22.jpg" /> <img width="3734" height="2489" width_o="3734" height_o="2489" data-src="https://freight.cargo.site/t/original/i/2c3956969be34c13df1379f1131d543b7f45fb4332e7e80c1116c4f5f49f3cae/-09.jpg" data-mid="218772023" border="0" src="https://freight.cargo.site/w/1000/i/2c3956969be34c13df1379f1131d543b7f45fb4332e7e80c1116c4f5f49f3cae/-09.jpg" /> <img width="3734" height="4979" width_o="3734" height_o="4979" data-src="https://freight.cargo.site/t/original/i/18fe433fb3b3a9439599527488a3c9ddd3c7c835200703f52ce8b0a09830157c/-10.jpg" data-mid="218772024" border="0" src="https://freight.cargo.site/w/1000/i/18fe433fb3b3a9439599527488a3c9ddd3c7c835200703f52ce8b0a09830157c/-10.jpg" /> <img width="4000" height="2423" width_o="4000" height_o="2423" data-src="https://freight.cargo.site/t/original/i/f829cc8fd0433efe806db8ac6d405f464c0af4e6481f49bfc074888082410ea7/T04.jpg" data-mid="218775745" border="0" src="https://freight.cargo.site/w/1000/i/f829cc8fd0433efe806db8ac6d405f464c0af4e6481f49bfc074888082410ea7/T04.jpg" /> <img width="2673" height="4000" width_o="2673" height_o="4000" data-src="https://freight.cargo.site/t/original/i/63070968ebe6c8cfe81211386b20197e9f45b9e9adc63e2ddf466bb13f6f34a5/IMG_3188.JPG" data-mid="218775746" border="0" src="https://freight.cargo.site/w/1000/i/63070968ebe6c8cfe81211386b20197e9f45b9e9adc63e2ddf466bb13f6f34a5/IMG_3188.JPG" /> <img width="7467" height="4978" width_o="7467" height_o="4978" data-src="https://freight.cargo.site/t/original/i/87679949947ff392a0e63c0a14050d005576fc146d98eecabd4715f248c58012/-12.jpg" data-mid="218775768" border="0" src="https://freight.cargo.site/w/1000/i/87679949947ff392a0e63c0a14050d005576fc146d98eecabd4715f248c58012/-12.jpg" /> CREATIVE DIRECTOR: Zhang YanDESIGN DIRECTOR: Yang YanDESIGNER: Wang Lan / Wang Kun Yue / Wu You&nbsp; / Qiao Zuo MATERIAL PLANNING: Zhang Rui / Zhang PingpingPHOTOGRAPHER: Li WeihanCLIENT: Yi Er San Store 这个字念“黟【yi】” 黄山旧名黟山，黟的意思是很多的大黑山。 但这个字比较生僻很多人不认识。让更多的人了解黄山，了解黄山旁的黟县，我们想让全世界的游客认识一个汉字，这个字念“yi”。 This is pronounced “Yi” The ancient name of Huangshan is Yi Mountain, Yi means lots of giant black mountains. However, this character is quite unfamiliar and many people don't recognize it. We want to introduce people from all over the world to recognize this Chinese character which is pronounced “Yi”, to know more about Huangshan and Yi County next to Mount Huangshan. ︎︎︎WORK NEXT︎︎︎ https://moroco.cn/Kappa-Player-X Sun, 29 Sep 2024 07:16:19 +0000 morocodesign https://moroco.cn/Kappa-Player-X Kappa Player X 喵屎坨坨 / Kappa 链接宇宙万物主题策划 / 图案应用及衍生 <img width="3734" height="2489" width_o="3734" height_o="2489" data-src="https://freight.cargo.site/t/original/i/1bf1ef64fc88b4a520f7fe31d277e2b79fa5e901240a491b02890fb8179d1cc3/-01-2.jpg" data-mid="218939753" border="0" src="https://freight.cargo.site/w/1000/i/1bf1ef64fc88b4a520f7fe31d277e2b79fa5e901240a491b02890fb8179d1cc3/-01-2.jpg" /> <img width="4978" height="6638" width_o="4978" height_o="6638" data-src="https://freight.cargo.site/t/original/i/83035ad12892417cfda38d17df8d39c7c820d2e1bf3fd3e73f821a5eb090cc21/-32.jpg" data-mid="219511832" border="0" 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data-src="https://freight.cargo.site/t/original/i/1675a831055b8201a567ee6f81aa87525c7c5e1d444a72d40708dfe032048b7c/-11.jpg" data-mid="218869000" border="0" src="https://freight.cargo.site/w/1000/i/1675a831055b8201a567ee6f81aa87525c7c5e1d444a72d40708dfe032048b7c/-11.jpg" /> <img width="4978" height="3319" width_o="4978" height_o="3319" data-src="https://freight.cargo.site/t/original/i/51f94051ec5635fdae5eac466011103fcc8d80493e774fb73e15065a73c12631/-23.jpg" data-mid="219511224" border="0" src="https://freight.cargo.site/w/1000/i/51f94051ec5635fdae5eac466011103fcc8d80493e774fb73e15065a73c12631/-23.jpg" /> <img width="4978" height="6637" width_o="4978" height_o="6637" data-src="https://freight.cargo.site/t/original/i/0e4464dae7b27041aa960f47efda8300fabd7f82f9c9ccd527a907c96c0da8e2/-30.jpg" data-mid="219511316" border="0" src="https://freight.cargo.site/w/1000/i/0e4464dae7b27041aa960f47efda8300fabd7f82f9c9ccd527a907c96c0da8e2/-30.jpg" /> <img width="3734" height="4978" width_o="3734" height_o="4978" data-src="https://freight.cargo.site/t/original/i/7f19be4b04b2cce8be59a2736c594537d5301dfd08eb8b0cc8a1249d827b1ecd/-10.jpg" data-mid="218868999" border="0" src="https://freight.cargo.site/w/1000/i/7f19be4b04b2cce8be59a2736c594537d5301dfd08eb8b0cc8a1249d827b1ecd/-10.jpg" /> <img width="3734" height="4978" width_o="3734" height_o="4978" data-src="https://freight.cargo.site/t/original/i/daeb4dead95e6517985856d6fea125de3bbc741956b50d1bccaeab96371c5085/2-18.jpg" data-mid="218872696" border="0" src="https://freight.cargo.site/w/1000/i/daeb4dead95e6517985856d6fea125de3bbc741956b50d1bccaeab96371c5085/2-18.jpg" /> <img width="3734" height="4959" width_o="3734" height_o="4959" data-src="https://freight.cargo.site/t/original/i/941e996fc4afb3f43281e0fa74212930e71ee33760bc097cb1432981cd494f42/-14.jpg" data-mid="218869003" border="0" src="https://freight.cargo.site/w/1000/i/941e996fc4afb3f43281e0fa74212930e71ee33760bc097cb1432981cd494f42/-14.jpg" /> <img width="3734" height="2489" width_o="3734" height_o="2489" data-src="https://freight.cargo.site/t/original/i/a745d3401a18195417d6972c12f32115dc2f18f28c7893c7f5ecdade2eec35e2/-15.jpg" data-mid="218869004" border="0" src="https://freight.cargo.site/w/1000/i/a745d3401a18195417d6972c12f32115dc2f18f28c7893c7f5ecdade2eec35e2/-15.jpg" /> <img width="3734" height="2489" width_o="3734" height_o="2489" data-src="https://freight.cargo.site/t/original/i/3046db42b11ca06f44d6850258eb4e8759356e7dc87ab5e270f97158655b1508/-16.jpg" data-mid="218869005" border="0" src="https://freight.cargo.site/w/1000/i/3046db42b11ca06f44d6850258eb4e8759356e7dc87ab5e270f97158655b1508/-16.jpg" /> <img width="3734" height="4979" width_o="3734" height_o="4979" data-src="https://freight.cargo.site/t/original/i/29e2011fe1b664c9c1295495c4d1d1943193f9abfd93abb707c3306ded7df021/-20.jpg" data-mid="218869009" border="0" src="https://freight.cargo.site/w/1000/i/29e2011fe1b664c9c1295495c4d1d1943193f9abfd93abb707c3306ded7df021/-20.jpg" /> <img width="3734" height="2489" width_o="3734" height_o="2489" data-src="https://freight.cargo.site/t/original/i/40a3900439086a669b8fe1e56f68f17572b2c7ee785dee01c76a218a11f3a3f3/-22.jpg" data-mid="218869010" border="0" src="https://freight.cargo.site/w/1000/i/40a3900439086a669b8fe1e56f68f17572b2c7ee785dee01c76a218a11f3a3f3/-22.jpg" /> <img width="3734" height="4978" width_o="3734" height_o="4978" data-src="https://freight.cargo.site/t/original/i/d5e021d5585d4a410d25ea64b6d308fa41edfdf0261789a90e89908758810ee2/-17.jpg" data-mid="218869006" border="0" src="https://freight.cargo.site/w/1000/i/d5e021d5585d4a410d25ea64b6d308fa41edfdf0261789a90e89908758810ee2/-17.jpg" /> <img width="3734" height="4958" width_o="3734" height_o="4958" data-src="https://freight.cargo.site/t/original/i/847d9d688f447642fc4267059622440e88c88129c876a34ec0fc78ed45aacf9e/-18.jpg" data-mid="218869007" border="0" src="https://freight.cargo.site/w/1000/i/847d9d688f447642fc4267059622440e88c88129c876a34ec0fc78ed45aacf9e/-18.jpg" /> <img width="3734" height="4983" width_o="3734" height_o="4983" data-src="https://freight.cargo.site/t/original/i/537b6619070d583c175a6b1e0ea4487f8517c2bb6750d53b0babfdb64b370352/2.jpg" data-mid="218873400" border="0" src="https://freight.cargo.site/w/1000/i/537b6619070d583c175a6b1e0ea4487f8517c2bb6750d53b0babfdb64b370352/2.jpg" /> CREATIVE DIRECTOR: Zhang YanDESIGN DIRECTOR: Yang YanDESIGNER: Wu You&nbsp; / Qiao Zuo ILLUSTRATOR: Xu MeijiaPHOTOGRAPHER: Li WeihanCLIENT: Kappa “黑夜，喵屎的世界万物”player Kappa 联名产品系列规划设计 “玩家”，就是一群不介意其它而真实爱着的人。 “喵屎”小姐姐说：“世界太复杂，大的太大，小的太小。还有善恶，生死，有太阳，月亮，白昼，黑夜，有各种各样的生命。它们都多多少少与我有些关系“。 我们猜：她说的这些“关系”，集合在一起，就是她想表达的“她自己”。 黑夜里，沉降下去和死亡飞升，也都有着生命的力量。 越来越暗沉，模糊，混乱是整体的趋势。失掉色彩是逻辑中应该的样子。 鲜亮的活跃的生命图腾，飞进去或挣脱而出，让这个黑夜，从来都没有真正黑暗过。 步骤一：改造了作者框架性的结构，创造一个暗沉中的丰富空间，信息去色。 步骤二：用拼贴的风格在暗沉的底色上建构另外一类信息。形成高反差。例如，透明的外层包材，彩印图案与单色包装盒配合，重叠时溶和，分开时相异。再例如，各类贴纸，灵活的增减，成为联结各衍生媒介的工具。可以主动的创造“反差趣味”。 在“黑夜”里，发现一个关系，创造一种关系，改变一段关系。 力争理解创作者“玩家”，为品牌委托方组织、创作、拆解、融合出有故事思索，有游戏动作的产品逻辑。 "Night, the world of Miaoshi". Player Kappa co-branded product series planning and design. "Player" are people who truly love without caring about other things.Miss "Miaoshi" said: "The world is too complex. Big things are too big, and small things are too small. There are also good and evil, life and death, the sun, the moon, day and night, and all kinds of lives. They are all more or less related to me."We guess that these "relationships" she mentioned, when combined, are what she wants to express as "herself".In the night, both sinking down and rising in death have the power of life.Becoming darker, more blurred, and more chaotic is the overall trend. Losing color is what should be in logic.The bright and active life totems, flying in or breaking free, make this night never truly dark.Step 1: Transform the author's framework structure and create a rich space in the darkness as the base. Remove color from the information and create a low contrast.Step 2: Use a collage style to construct another kind of information on the dark background. Form a high contrast. For example, transparent outer packaging materials, color-printed patterns and single-color packaging boxes cooperate. When overlapped, they blend; when separated, they are different. Another example is various stickers. Flexible addition and subtraction make them tools to connect various derivative media. Can actively create "contrast and fun".In the "night", discover a relationship, create a relationship, and change a relationship. This project strives to understand the creator "players"，Organize, create, disassemble and integrate a product logic with story thinking and game actions for the brand client. ︎︎︎WORK NEXT︎︎︎ https://moroco.cn/KAPPA-2024 Mon, 03 Jun 2024 10:04:55 +0000 morocodesign https://moroco.cn/KAPPA-2024 KAPPA2024年礼/包装规划/礼品制作 <img width="7468" height="5020" width_o="7468" height_o="5020" data-src="https://freight.cargo.site/t/original/i/f256b24ba83fd9c48cdaaf85161278a98c7fe6e1e69808889dabc731f9bd8db4/-01.jpg" data-mid="213489220" border="0" src="https://freight.cargo.site/w/1000/i/f256b24ba83fd9c48cdaaf85161278a98c7fe6e1e69808889dabc731f9bd8db4/-01.jpg" /> <img width="4500" height="3230" width_o="4500" height_o="3230" data-src="https://freight.cargo.site/t/original/i/857d345073854ad0a8cd4cb2d9ca8fd8c6c07c2d9d6b3a8b36c4a850edb6835a/-02.jpg" data-mid="213491048" border="0" src="https://freight.cargo.site/w/1000/i/857d345073854ad0a8cd4cb2d9ca8fd8c6c07c2d9d6b3a8b36c4a850edb6835a/-02.jpg" /> <img width="4500" height="3230" width_o="4500" height_o="3230" data-src="https://freight.cargo.site/t/original/i/b83995d9dd05e61c5df7f9f6e3852546a36fccc98acc2bb5e226d978be5b5f45/-03.jpg" data-mid="213491049" border="0" src="https://freight.cargo.site/w/1000/i/b83995d9dd05e61c5df7f9f6e3852546a36fccc98acc2bb5e226d978be5b5f45/-03.jpg" /> <img width="4500" height="3550" width_o="4500" height_o="3550" data-src="https://freight.cargo.site/t/original/i/9671b234fd5dea0ff7a1043e64995600f15420ffc8682785f334c0767da77f42/-04.jpg" data-mid="213491050" border="0" src="https://freight.cargo.site/w/1000/i/9671b234fd5dea0ff7a1043e64995600f15420ffc8682785f334c0767da77f42/-04.jpg" /> <img width="1370" height="1828" width_o="1370" height_o="1828" data-src="https://freight.cargo.site/t/original/i/438a78b84b8c36066543e12334adf72a9e1423d4ed77cf03fb9963678e218b2e/24-3-70269.jpg" data-mid="214482979" border="0" 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data-mid="213491077" border="0" src="https://freight.cargo.site/w/1000/i/a0e343a50589b23a1b5797916a0035d6c01e0583236fd7bae2c65247d2defc84/-03-2.png" /> <img width="2591" height="1727" width_o="2591" height_o="1727" data-src="https://freight.cargo.site/t/original/i/1fdff57ab4a870a7d24b7fe9d64c5f3aa32588ea29ef837b822af0c26cb0735c/-04.png" data-mid="213491079" border="0" src="https://freight.cargo.site/w/1000/i/1fdff57ab4a870a7d24b7fe9d64c5f3aa32588ea29ef837b822af0c26cb0735c/-04.png" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2748645e7c8382ecaae1e32fdbe15abebddcf2a21ce5f176d9078888d8f1ffd6/-05.png" data-mid="213491081" border="0" src="https://freight.cargo.site/w/1000/i/2748645e7c8382ecaae1e32fdbe15abebddcf2a21ce5f176d9078888d8f1ffd6/-05.png" /> <img width="2592" height="1456" width_o="2592" height_o="1456" data-src="https://freight.cargo.site/t/original/i/2615c6395dc1f7b34804deaed4770259d7c17ee1626b24718c9646d224548b56/-06.png" data-mid="213491082" border="0" src="https://freight.cargo.site/w/1000/i/2615c6395dc1f7b34804deaed4770259d7c17ee1626b24718c9646d224548b56/-06.png" /> <img width="2592" height="1456" width_o="2592" height_o="1456" data-src="https://freight.cargo.site/t/original/i/9588f95e88cfe825754a21c3036059ff4e050ba491301ffc63cc7ee29fe96b79/-07-2.png" data-mid="213491085" border="0" src="https://freight.cargo.site/w/1000/i/9588f95e88cfe825754a21c3036059ff4e050ba491301ffc63cc7ee29fe96b79/-07-2.png" /> <img width="4500" height="3001" width_o="4500" height_o="3001" data-src="https://freight.cargo.site/t/original/i/748145965b66e6fb80a6f7d2a03a18ee9d06d9a8773ff4724e61865ef4af5801/-11.png" data-mid="213491095" border="0" src="https://freight.cargo.site/w/1000/i/748145965b66e6fb80a6f7d2a03a18ee9d06d9a8773ff4724e61865ef4af5801/-11.png" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ffe6ae5c2825a23fd873dfb2eec62b1e3234d0bdc35e9ea7b8f821071e2bd9cb/-10.png" data-mid="213491093" border="0" src="https://freight.cargo.site/w/1000/i/ffe6ae5c2825a23fd873dfb2eec62b1e3234d0bdc35e9ea7b8f821071e2bd9cb/-10.png" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9f38c49647f8bd3c402b74df39e89473b56d53de80c99bdd7d6b5c0135e47518/-09.png" data-mid="213491091" border="0" src="https://freight.cargo.site/w/1000/i/9f38c49647f8bd3c402b74df39e89473b56d53de80c99bdd7d6b5c0135e47518/-09.png" /> <img width="3744" height="5616" width_o="3744" height_o="5616" data-src="https://freight.cargo.site/t/original/i/96369051d4cf7efcce76d6c325d8e836849cf3d8e3078b46b2dd401ee97505c0/-08.png" data-mid="213491089" border="0" src="https://freight.cargo.site/w/1000/i/96369051d4cf7efcce76d6c325d8e836849cf3d8e3078b46b2dd401ee97505c0/-08.png" /> <img width="1456" height="2592" width_o="1456" height_o="2592" data-src="https://freight.cargo.site/t/original/i/e35e71c7f9e8da3dcc461c0c2d9123359c53f496707b42c3d79dedafbfa0f5fd/-12.png" data-mid="213491096" border="0" src="https://freight.cargo.site/w/1000/i/e35e71c7f9e8da3dcc461c0c2d9123359c53f496707b42c3d79dedafbfa0f5fd/-12.png" /> <img width="1456" height="2592" width_o="1456" height_o="2592" data-src="https://freight.cargo.site/t/original/i/57234eecccaa92bb2f7ef4ef25d5a56b102fe09f22f649f1cee2d071cb3373fd/-13.png" data-mid="213491098" border="0" src="https://freight.cargo.site/w/1000/i/57234eecccaa92bb2f7ef4ef25d5a56b102fe09f22f649f1cee2d071cb3373fd/-13.png" /> <img width="818" height="1456" width_o="818" height_o="1456" data-src="https://freight.cargo.site/t/original/i/bce82355117eafa4a976961a7ab960385fb3853b7b97fc5cb9af7404ce7c1d33/-14.png" data-mid="213491099" border="0" src="https://freight.cargo.site/w/818/i/bce82355117eafa4a976961a7ab960385fb3853b7b97fc5cb9af7404ce7c1d33/-14.png" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/07fc0febe6a32a10ece14ed42ee7497220ee85e370cf26728f700857bc8cbbb6/Capture-One-Catalog0050.png" data-mid="213491101" border="0" src="https://freight.cargo.site/w/1000/i/07fc0febe6a32a10ece14ed42ee7497220ee85e370cf26728f700857bc8cbbb6/Capture-One-Catalog0050.png" /> CREATIVE DIRECTOR: Zhang YanDESIGN DIRECTOR: Yang YanDESIGNER: Yang Yan / Wang LanMATERIAL PLANNING: Zhang Rui / Zhang PingpingPHOTOGRAPHER: Li WeihanORIGINAL GRAPHIC MATERIALS：KAPPACLIENT: KAPPA “好事向我靠”是KAPPA龙年CNY的主题。 从“筹码”演化来的图形语言，让热烈和惊喜充盈所有的应用场景。把“好事情随身而至”的期待，在每一个参与者的内心中浮现。 套装中安排了春节要用到的对联、红包套装。 需要通过盲盒方式收集的好运磁吸扣，直接送上全套。 明年的好好工作的效率手册，预示着会事事顺利。 好运气扑面而来的方巾，把所有包起来，变成了一个大红包。 另外的标准德扑一套，就是让你假期里开心的耍起来。 我们的工作就是把这所有的情绪道具组织起来，送到你手上。 "GET LUCKY！" is the theme of the KAPPA Dragon Year CNY. "Lucky on my side!" is the theme of the Year of Dragon for Kappa. The graphic language evolved from "token chips" fills all applied scenarios with enthusiasm and surprise. The expectation of "good things will come with you" emerges in the heart of every participant. The gift set includes new year couplets and red package that can be used during the Chinese New Year. The Good Luck buckles come with a whole set, instead of collecting through mystery boxes. The efficient planner books help you to work next year is a sign that everything is going well. The wrapping cloth, a symbol of good luck, wraps up all the good luck and turns it into a big red package. And a standard set of Texas Hold 'em to keep you entertained during the holidays. Our job is to organize all these emotional props and get them to you. ︎︎︎WORK NEXT︎︎︎ https://moroco.cn/36252487 Mon, 03 Jun 2024 10:04:57 +0000 morocodesign https://moroco.cn/36252487 黟云祁红 品牌形象设计/包装规划/礼品制作 <img width="3150" height="2362" width_o="3150" height_o="2362" data-src="https://freight.cargo.site/t/original/i/4ce830667cdbd64cb25a8fe1a995d1994025258329d949546ecbd7aad1fe98f3/.jpg" data-mid="218946214" border="0" src="https://freight.cargo.site/w/1000/i/4ce830667cdbd64cb25a8fe1a995d1994025258329d949546ecbd7aad1fe98f3/.jpg" /> <img width="4961" height="3724" width_o="4961" height_o="3724" data-src="https://freight.cargo.site/t/original/i/62a5d8b307d30b73cbddd362c9087d30596c42754a42e4a47e088557afbd5ca4/-001.jpg" data-mid="212206742" border="0" src="https://freight.cargo.site/w/1000/i/62a5d8b307d30b73cbddd362c9087d30596c42754a42e4a47e088557afbd5ca4/-001.jpg" /> <img width="4961" height="3881" width_o="4961" height_o="3881" data-src="https://freight.cargo.site/t/original/i/35dfee7cb110ae15104c74763974398380678f67ffa59bc606ad78e0adb5c588/-002.jpg" data-mid="214483562" border="0" src="https://freight.cargo.site/w/1000/i/35dfee7cb110ae15104c74763974398380678f67ffa59bc606ad78e0adb5c588/-002.jpg" /> <img width="4961" height="5324" width_o="4961" height_o="5324" data-src="https://freight.cargo.site/t/original/i/993a781d3e1caf57b85640dff358dfde8115177c74375585e063c94061dc4968/-003.jpg" data-mid="214483561" border="0" src="https://freight.cargo.site/w/1000/i/993a781d3e1caf57b85640dff358dfde8115177c74375585e063c94061dc4968/-003.jpg" /> <img width="3306" height="4961" width_o="3306" height_o="4961" data-src="https://freight.cargo.site/t/original/i/f3b14c3b0908087413e38547f61a4cc5c5ae846f8fc67d21ff338a14cd1e9cf3/-02.jpg" data-mid="212206745" border="0" src="https://freight.cargo.site/w/1000/i/f3b14c3b0908087413e38547f61a4cc5c5ae846f8fc67d21ff338a14cd1e9cf3/-02.jpg" /> <img width="4961" height="3307" width_o="4961" 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data-mid="212206754" border="0" src="https://freight.cargo.site/w/1000/i/3baa678851bbca4f95958bd6a47cdcc55486040143274084f0b8622d80f263a8/-06-3.jpg" /> <img width="7916" height="15948" width_o="7916" height_o="15948" data-src="https://freight.cargo.site/t/original/i/4d1eaaf9e1ff5f8cd881310f9ca2b4bb2ca804c4b1d08b7d39e1adbec80d04fc/-09.jpg" data-mid="214482833" border="0" src="https://freight.cargo.site/w/1000/i/4d1eaaf9e1ff5f8cd881310f9ca2b4bb2ca804c4b1d08b7d39e1adbec80d04fc/-09.jpg" /> <img width="3519" height="5278" width_o="3519" height_o="5278" data-src="https://freight.cargo.site/t/original/i/31b8295b8fb47b4cad5c6d774d3f348caa4978a50768d6eb53ae43c4f381ebb3/-10-2.jpg" data-mid="212206758" border="0" src="https://freight.cargo.site/w/1000/i/31b8295b8fb47b4cad5c6d774d3f348caa4978a50768d6eb53ae43c4f381ebb3/-10-2.jpg" /> <img width="5616" height="3744" width_o="5616" height_o="3744" data-src="https://freight.cargo.site/t/original/i/71e05ecc28990d9098ff029826b285cd542c51aa99b671d1f5912900d2d66b3d/-10.jpg" data-mid="212206759" border="0" src="https://freight.cargo.site/w/1000/i/71e05ecc28990d9098ff029826b285cd542c51aa99b671d1f5912900d2d66b3d/-10.jpg" /> <img width="4961" height="16674" width_o="4961" height_o="16674" data-src="https://freight.cargo.site/t/original/i/f145be1b1e8c5989af35bab93e00f2b23b212269a6d069013d7b121466643ecc/-11.jpg" data-mid="212206760" border="0" src="https://freight.cargo.site/w/1000/i/f145be1b1e8c5989af35bab93e00f2b23b212269a6d069013d7b121466643ecc/-11.jpg" /> <img width="2215" height="3323" width_o="2215" height_o="3323" data-src="https://freight.cargo.site/t/original/i/41073feae0d7627a9e8fd9d414a5ce9725acbae86df68f8ebab0e048fc6d533b/-12.jpg" data-mid="212206761" border="0" src="https://freight.cargo.site/w/1000/i/41073feae0d7627a9e8fd9d414a5ce9725acbae86df68f8ebab0e048fc6d533b/-12.jpg" /> <img width="3676" height="2450" width_o="3676" height_o="2450" data-src="https://freight.cargo.site/t/original/i/a40c2b4c6ae946d772c52a92c55786295caf4c39e6d1bd3a19701f754bd257ab/-13.jpg" data-mid="212206762" border="0" src="https://freight.cargo.site/w/1000/i/a40c2b4c6ae946d772c52a92c55786295caf4c39e6d1bd3a19701f754bd257ab/-13.jpg" /> <img width="2090" height="3135" width_o="2090" height_o="3135" data-src="https://freight.cargo.site/t/original/i/421777178dad2279fe176622eb9e0c5d9accaf12d15a14c913be782b8dbac22a/-14.jpg" data-mid="212206763" border="0" src="https://freight.cargo.site/w/1000/i/421777178dad2279fe176622eb9e0c5d9accaf12d15a14c913be782b8dbac22a/-14.jpg" /> <img width="2519" height="3778" width_o="2519" height_o="3778" data-src="https://freight.cargo.site/t/original/i/829b770e0b85183711939cac835d68d2bf0f7762854e9ce60eefcce301fe67c1/-15.jpg" data-mid="212206764" border="0" src="https://freight.cargo.site/w/1000/i/829b770e0b85183711939cac835d68d2bf0f7762854e9ce60eefcce301fe67c1/-15.jpg" /> <img width="4129" height="2753" width_o="4129" height_o="2753" data-src="https://freight.cargo.site/t/original/i/e22ebf52c8b5f20e511e72a4a8e59223c6b95087b3590c1a57ee8a83bc3551f7/-16.jpg" data-mid="212206765" border="0" src="https://freight.cargo.site/w/1000/i/e22ebf52c8b5f20e511e72a4a8e59223c6b95087b3590c1a57ee8a83bc3551f7/-16.jpg" /> CREATIVE DIRECTOR: Zhang Yan DESIGN DIRECTOR: Yang Yan DESIGNER: Qiao ZuoPACKAGING DESIGN: Yang Yan / Qiao ZuoLETTERING: Qiao Zuo HANDWRITING：Tian Yue MATERIAL PLANNING: Zhang Yan / Zhang Rui PHOTOGRAPHER: Li Weihan CLIENT: YIYUN&nbsp; 黟云祁红包装设计 包装是销售的工具，告诉消费者这里是“祁门的红茶”当然是第一要务。然后用事实的证据告诉你，我们是很好的祁门红茶。虽然这很简单，但事实不也正是如此吗？ 一组礼物的包装，面向个人和集团采购，仪式感拉满。手工的竹木盒子，标签相关的物料手工丝网印刷，背书品牌、茶叶的品种。 相关图腾在包装礼物的时候，手工印在标签上。各种手工的痕迹以至于瑕疵，都是“人文价值”有温度的沉积。 标签的格式来自于中国民间格式的简化，两个红色的横，一上一下，暗示中间内容的重要性。同时这红红的横也成为了这组产品的记忆点。“这是祁门红茶”，是这个系列包装的主要传播诉求。全手工的操作痕迹是精品选择的证明。 Yiyun Qimen black tea Packaging Design Packaging is one of the tools for sales. Inform consumers that this is "Yiyun Qimen black tea" is the priority, and then show you Yiyun Qimen is a good quality product with the fact. It's simple, also the truth. As a gift for personal and corporative purchases, the package for Yiyun Qimen is exquisite for formal event. Handmade bamboo box and silkscreen labels represent the high quality of brand and variety. &nbsp; We make the stamped pattern on the labels by hand to emphasize the artisanship, it reserves human touch and some tiny imperfection. The format of the label comes from the simplification of the Chinese traditional style, the two red stripes on the top and foot suggesting the importance of the center content. It also becomes the key point of this whole set. The main objective of this project is to demonstrate it‘s black tea from Qimen, the handmade process is the proof of the high quality. ︎︎︎WORK NEXT︎︎︎ https://moroco.cn/36252488 Mon, 03 Jun 2024 10:04:59 +0000 morocodesign https://moroco.cn/36252488 黟云咖啡品牌命名/品牌策划/标志设计/品牌视觉识别系统 <img width="3311" height="2339" width_o="3311" height_o="2339" data-src="https://freight.cargo.site/t/original/i/4da5bbb6c0249b374bfd4506b29c0f4a776d4a70c93f9196648a775c71087e93/.jpg" data-mid="218940171" border="0" src="https://freight.cargo.site/w/1000/i/4da5bbb6c0249b374bfd4506b29c0f4a776d4a70c93f9196648a775c71087e93/.jpg" /> <img width="1654" height="1169" width_o="1654" height_o="1169" data-src="https://freight.cargo.site/t/original/i/8d05dcb4b5d283d33aaf3856a6b828b216d9ae1034a27aeaadf7af9eeda79ba8/0504_-1.jpg" data-mid="212206779" border="0" src="https://freight.cargo.site/w/1000/i/8d05dcb4b5d283d33aaf3856a6b828b216d9ae1034a27aeaadf7af9eeda79ba8/0504_-1.jpg" /> <img width="1654" height="1169" width_o="1654" height_o="1169" data-src="https://freight.cargo.site/t/original/i/d609750a6bc862c7063e553964563efdd31ed11d8970dde0480c589a28e8e055/0504-02.jpg" data-mid="212206780" border="0" src="https://freight.cargo.site/w/1000/i/d609750a6bc862c7063e553964563efdd31ed11d8970dde0480c589a28e8e055/0504-02.jpg" /> <img width="4961" height="15445" width_o="4961" height_o="15445" data-src="https://freight.cargo.site/t/original/i/9cdef8ec01f47de43b53d1d1ae030f30d41834d284665e30bd658d2a710e5371/02.jpg" data-mid="212206773" border="0" src="https://freight.cargo.site/w/1000/i/9cdef8ec01f47de43b53d1d1ae030f30d41834d284665e30bd658d2a710e5371/02.jpg" /> <img width="4961" height="7368" width_o="4961" height_o="7368" data-src="https://freight.cargo.site/t/original/i/e3a800fc3f2b4a26c9e19e490abb890088a52c2ead82f4bc00adea582625dd33/03.jpg" data-mid="212206772" border="0" src="https://freight.cargo.site/w/1000/i/e3a800fc3f2b4a26c9e19e490abb890088a52c2ead82f4bc00adea582625dd33/03.jpg" /> <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/8ce847e5dd8f2bae6be53ddc7b0fe2714046b3f4fe1745221bd0f8ad1463e15d/01.jpg" data-mid="212206769" border="0" src="https://freight.cargo.site/w/1000/i/8ce847e5dd8f2bae6be53ddc7b0fe2714046b3f4fe1745221bd0f8ad1463e15d/01.jpg" /> <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/396e7cb119d4f9386e1120d647ce00c8a02fc69cf609e101bf98d19e6133fd77/04.jpg" data-mid="212206778" border="0" src="https://freight.cargo.site/w/1000/i/396e7cb119d4f9386e1120d647ce00c8a02fc69cf609e101bf98d19e6133fd77/04.jpg" /> <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/c07c1902a62f7bbd114667c08c1d6d02cfb26a64f5e153bde0a3337687ffd040/05.jpg" data-mid="212206777" border="0" src="https://freight.cargo.site/w/1000/i/c07c1902a62f7bbd114667c08c1d6d02cfb26a64f5e153bde0a3337687ffd040/05.jpg" /> <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/c26ae01ca36813f7264a4d11a26acd63be29002272f002908466b57a5919f93e/06.jpg" data-mid="212206775" border="0" src="https://freight.cargo.site/w/1000/i/c26ae01ca36813f7264a4d11a26acd63be29002272f002908466b57a5919f93e/06.jpg" /> <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/3cd28ed3849e42ccc84c7830cd22c081208662ae26d7378a7c66993106ad57fa/08.jpg" data-mid="212206774" border="0" src="https://freight.cargo.site/w/1000/i/3cd28ed3849e42ccc84c7830cd22c081208662ae26d7378a7c66993106ad57fa/08.jpg" /> <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/0cb336431ca7b7df2419c63545477a7b9f37d15fa15131f8c9d5ba4f3c43b097/09.jpg" data-mid="212206770" border="0" src="https://freight.cargo.site/w/1000/i/0cb336431ca7b7df2419c63545477a7b9f37d15fa15131f8c9d5ba4f3c43b097/09.jpg" /> <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/51a3146372cf6b858f5f7a2af61b35cff7a2e9938fcc4b90c594e856c4a3bdde/10.jpg" data-mid="212206771" border="0" src="https://freight.cargo.site/w/1000/i/51a3146372cf6b858f5f7a2af61b35cff7a2e9938fcc4b90c594e856c4a3bdde/10.jpg" /> CREATIVE DIRECTOR: Zhang YanDESIGN DIRECTOR: Yang YanDESIGNER: Yang Yan / Wu YouType Design: Wu YouGRAPHIC DESIGN: Wu YouPHOTOGRAPHER: Peng ChenchenCLIENT: YIYUN Cafe 黟云咖啡品牌形象及物料 在安徽黄山脚下的乡村里，一个乡村振兴的项目正在如火如荼的展开。 黟云咖啡是一系列项目中的一个。 黄山，旧名“黟山”。“黟县”地处黄山脚下，与古黄山同名。但是很多人并不认识这个“黟”字，大多数人都读错发音。记住一个地方，一定要从记住这个地方的名字开始。宣传一个地方，当然要叫出这个地方的名字。所以，知难而上，用教小孩子的方式，教大家认一个字。这个字念“yi”。 “黟云咖啡“用小孩子都认识的阿拉伯数字”1“，教大家这个字念“yi”,用简笔画一朵云，告诉大家这里有一朵云。我们是“黟云”，来这里坐坐。 所有应用物料都是宣传的载体，基于此MOROCO Design以教你这个字念“yi”为沟通场景，设计创作了一套清晰易理解的图形，构成完整的品牌系统。 The brand image and material of Yiyun coffee In the countryside at the foot of Huangshan Mountain in Anhui Province, a rural revitalization project is in full swing. Yiyun Coffee is one of a series of projects. Huangshan Mountain, formerly known as "Yishan Mountain". "Yixian County" is located at the foot of Huangshan Mountain, with the same name as the ancient Huangshan Mountain. However, many people do not recognize the character "Yi", and most people mispronounce it. To remember a place, you must start by remembering the name of the place. To promote a place, of course, you have to call out the name of the place. Therefore, knowing the difficulties and moving forward, we use the way of teaching children to teach everyone a word. This word is pronounced "Yi". "Yiyun Coffee" uses the Arabic numerals "1" that children recognize to teach everyone that this word is pronounced "Yi". Using simple sketches of clouds, it tells everyone that there is a cloud here. We are "Yiyun", come and sit. All application materials are media for promotion. Based on this, MOROCO Design uses teaching you to pronounce this word "Yi" as a communication scene to design a clear and easy to understand graphics to form a complete brand system. ︎︎︎WORK NEXT︎︎︎ https://moroco.cn/36252489 Mon, 03 Jun 2024 10:05:01 +0000 morocodesign https://moroco.cn/36252489 文那龙年年礼/包装设计/礼品制作 &nbsp; &nbsp; <img width="1792" height="1346" width_o="1792" height_o="1346" data-src="https://freight.cargo.site/t/original/i/3ed8c2756402d53a63e65153630b7da412a69bf09ec4a7edcea4198c43bcc0ba/-01.jpg" data-mid="212206785" border="0" src="https://freight.cargo.site/w/1000/i/3ed8c2756402d53a63e65153630b7da412a69bf09ec4a7edcea4198c43bcc0ba/-01.jpg" /> <img width="1792" height="1346" width_o="1792" height_o="1346" data-src="https://freight.cargo.site/t/original/i/aca27e9f53d52c7b7dc16766f331e5484b5c5b5a5ffe044220832fd0d92df100/-02.jpg" data-mid="212206786" border="0" src="https://freight.cargo.site/w/1000/i/aca27e9f53d52c7b7dc16766f331e5484b5c5b5a5ffe044220832fd0d92df100/-02.jpg" /> <img width="1792" height="1346" width_o="1792" height_o="1346" data-src="https://freight.cargo.site/t/original/i/c5a42170547e312635624fa363527ef975e1f4304c6c95760392cc4b3a10722b/-03.jpg" data-mid="212206787" border="0" src="https://freight.cargo.site/w/1000/i/c5a42170547e312635624fa363527ef975e1f4304c6c95760392cc4b3a10722b/-03.jpg" /> <img width="1792" height="1553" width_o="1792" height_o="1553" data-src="https://freight.cargo.site/t/original/i/c33314f4eed97925dd2b32609bfb141b7c38344c1e46506f4b674e7c694799db/-04.jpg" data-mid="212206788" border="0" src="https://freight.cargo.site/w/1000/i/c33314f4eed97925dd2b32609bfb141b7c38344c1e46506f4b674e7c694799db/-04.jpg" /> <img width="3544" height="5315" width_o="3544" height_o="5315" data-src="https://freight.cargo.site/t/original/i/167386aa32127ec0354317487a98de642af3b4af1ca4b59ae51dfcbac75784cd/-03.jpg" data-mid="212206790" border="0" src="https://freight.cargo.site/w/1000/i/167386aa32127ec0354317487a98de642af3b4af1ca4b59ae51dfcbac75784cd/-03.jpg" /> <img width="2412" height="3619" width_o="2412" height_o="3619" data-src="https://freight.cargo.site/t/original/i/81c461b9741bdf01bc4e21f56d9a478104eeacf8912918c59530cff3ee75dcb7/-05.jpg" data-mid="212206792" border="0" src="https://freight.cargo.site/w/1000/i/81c461b9741bdf01bc4e21f56d9a478104eeacf8912918c59530cff3ee75dcb7/-05.jpg" /> <img width="2755" height="4133" width_o="2755" height_o="4133" data-src="https://freight.cargo.site/t/original/i/2e018c7eb979b5576cadc70c3719a317b14742820ddab6f9ffee41328e861fcb/-06.jpg" data-mid="212206793" border="0" src="https://freight.cargo.site/w/1000/i/2e018c7eb979b5576cadc70c3719a317b14742820ddab6f9ffee41328e861fcb/-06.jpg" /> <img width="1586" height="2379" width_o="1586" height_o="2379" data-src="https://freight.cargo.site/t/original/i/528140d377ab56f943e214af22155a0592a76f76e2dc016c1ad9654216e77855/-08.jpg" data-mid="212206795" border="0" src="https://freight.cargo.site/w/1000/i/528140d377ab56f943e214af22155a0592a76f76e2dc016c1ad9654216e77855/-08.jpg" /> <img width="4167" height="2778" width_o="4167" height_o="2778" data-src="https://freight.cargo.site/t/original/i/27fa7f680ccf6d0ec27d913bff5fb79a40b12ebe7a3d41c225e8c4479c50b9fc/-09.jpg" data-mid="212206796" border="0" src="https://freight.cargo.site/w/1000/i/27fa7f680ccf6d0ec27d913bff5fb79a40b12ebe7a3d41c225e8c4479c50b9fc/-09.jpg" /> <img width="4136" height="2757" width_o="4136" height_o="2757" data-src="https://freight.cargo.site/t/original/i/6b4fc4e8b5c73d732304715d0407ae79c7396b2ceb00606734261dfe7973b146/-13-2.jpg" data-mid="212206801" border="0" src="https://freight.cargo.site/w/1000/i/6b4fc4e8b5c73d732304715d0407ae79c7396b2ceb00606734261dfe7973b146/-13-2.jpg" /> <img width="3663" height="5494" width_o="3663" height_o="5494" data-src="https://freight.cargo.site/t/original/i/e2af9cb871700014d93fa6af91e0562a1e5b89692359e742c119aa5dc684ef5c/-14.jpg" data-mid="212206803" border="0" src="https://freight.cargo.site/w/1000/i/e2af9cb871700014d93fa6af91e0562a1e5b89692359e742c119aa5dc684ef5c/-14.jpg" /> <img width="1482" height="2224" width_o="1482" height_o="2224" data-src="https://freight.cargo.site/t/original/i/1df12cbaa81ca5560081e5c2d0e363c88bfe5f9f5817a57e07111ccb6e1138d5/-17.jpg" data-mid="212206805" border="0" src="https://freight.cargo.site/w/1000/i/1df12cbaa81ca5560081e5c2d0e363c88bfe5f9f5817a57e07111ccb6e1138d5/-17.jpg" /> CREATIVE DIRECTOR: Zhang YanDESIGN DIRECTOR: Yang YanDESIGNER: Wang LanCALLIGRAPHY: Wen NaARTIST: Wen NaMATERIAL PLANNING: Zhang Rui PHOTOGRAPHER: Li WeihanCLIENT: MOROCO 文那龙年新春礼盒—见龙大吉 龙年来了，这个龙年是“神龙之年”。 神龙见首不见尾，“见龙就会大吉”。 今年的门神整体构图是一副完整的画作。 重新拆解组织画面中的图形元素，是首要的工作内容。 藏和隐是今年的首要手法，发现和惊喜是设计的目标。 发现龙的印记，大到涨出画面外的龙颜，藏在春联云中的龙身。 龙鳞红包，打开红包，一睹龙颜。 龙鳞的盒子被一块方巾包着，打开方巾你会发现，除了门左右的击香入意门神之外，今年门神的完整画体也会呈现在眼前，超值！ 谁说冰箱的门不是门？民以食为天，这个门咱们也给守上！ 潮玩展上大卖，为我们引来了新客人。 "Wenna" Dragon New Year gift box - See the dragon auspicious The Year of the Dragon is coming, and this year of the Dragon is the Year of the Divine Dragon. The dragon sees the head and does not see the tail, "See the dragon will have good luck." The overall composition of this year's door God is a complete painting. Reassembling the graphic elements in the organizational picture is the first task. Concealment is the primary approach this year, and discovery and surprise are the design goals. Finding the mark of the dragon, the dragon's appearance expands to the outside of the picture, hidden in the spring couplet cloud dragon body. Dragon scale red envelope, open the red envelope, see the dragon. The box engraved with the scale of the dragon is wrapped in a square towel. When you open the square towel, you will find that in addition to the "J I Xiang" “RuYi” door God, the complete painting of the door God will also be presented in front of you this year. bang for the buck! Who says a refrigerator door isn't a door? People depend on food, this refrigerator door we also guard! It sold well at the fashion toy fair and brought us new customers. ︎︎︎WORK NEXT︎︎︎ https://moroco.cn/36252490 Mon, 03 Jun 2024 10:05:03 +0000 morocodesign https://moroco.cn/36252490 瑰市开业活动品牌策划/标志设计/活动KV品牌视觉识别系统 <img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/baec83f5efb417b1a4350e81a401ec5dce3718ccd65f3ed017ba8b54f331cf2e/1117-01.jpg" data-mid="212206808" border="0" src="https://freight.cargo.site/w/1000/i/baec83f5efb417b1a4350e81a401ec5dce3718ccd65f3ed017ba8b54f331cf2e/1117-01.jpg" /> <img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/baec83f5efb417b1a4350e81a401ec5dce3718ccd65f3ed017ba8b54f331cf2e/1117-01.jpg" data-mid="212206808" border="0" src="https://freight.cargo.site/w/1000/i/baec83f5efb417b1a4350e81a401ec5dce3718ccd65f3ed017ba8b54f331cf2e/1117-01.jpg" /> <img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/39a7a1068534ce8e14cd4bb77f96361e8a7ee60a68339d39992b2de279aa4608/1117-02.jpg" data-mid="212206809" border="0" src="https://freight.cargo.site/w/1000/i/39a7a1068534ce8e14cd4bb77f96361e8a7ee60a68339d39992b2de279aa4608/1117-02.jpg" /> <img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/fe9e19e5b7381c2cb0dec9456cdec3208a4ea2598c7bd8c228a74cd9ba590ba3/1117-03.jpg" data-mid="212206810" border="0" src="https://freight.cargo.site/w/1000/i/fe9e19e5b7381c2cb0dec9456cdec3208a4ea2598c7bd8c228a74cd9ba590ba3/1117-03.jpg" /> <img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/112d9638ba33581f3d45fe153571f79ed3cc0d0add4f734a43e545cf04a2434d/1117-04.jpg" data-mid="212206811" border="0" src="https://freight.cargo.site/w/1000/i/112d9638ba33581f3d45fe153571f79ed3cc0d0add4f734a43e545cf04a2434d/1117-04.jpg" /> <img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/2e9ae528d1a1e06fb510e8737295fa266ce44efc3860095a5ddd0156fba94ec8/1117-05.1.jpg" data-mid="212206812" border="0" src="https://freight.cargo.site/w/1000/i/2e9ae528d1a1e06fb510e8737295fa266ce44efc3860095a5ddd0156fba94ec8/1117-05.1.jpg" /> <img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/5ab4eff184829debd07bf74211e8c777143e5d5bfd1f0d41a4dec4ef54f7a25c/1117-05.jpg" data-mid="212206813" border="0" src="https://freight.cargo.site/w/1000/i/5ab4eff184829debd07bf74211e8c777143e5d5bfd1f0d41a4dec4ef54f7a25c/1117-05.jpg" /> <img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/24d98a55fd080c165b254e9c916defa756816a5d60bfc6d5c388e3b8da131fe2/1117-06.jpg" data-mid="212206814" border="0" src="https://freight.cargo.site/w/1000/i/24d98a55fd080c165b254e9c916defa756816a5d60bfc6d5c388e3b8da131fe2/1117-06.jpg" /> <img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/cff1722df8fc7d45158d4238560691da2d067dfbb5d5b9d36c47c7ae09da600a/1117-07.jpg" data-mid="212206815" border="0" src="https://freight.cargo.site/w/1000/i/cff1722df8fc7d45158d4238560691da2d067dfbb5d5b9d36c47c7ae09da600a/1117-07.jpg" /> <img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/894158546ff9dff8c15daeefb53b300b9bbe088ac0f5d3f777765fe93ac78eb9/1117-09.jpg" data-mid="212206816" border="0" src="https://freight.cargo.site/w/1000/i/894158546ff9dff8c15daeefb53b300b9bbe088ac0f5d3f777765fe93ac78eb9/1117-09.jpg" /> <img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/1b091779301b12e7055444b5c5bd65330ff8d001eec0956769dd7feacc8d3774/1117-10.jpg" data-mid="212206817" border="0" src="https://freight.cargo.site/w/1000/i/1b091779301b12e7055444b5c5bd65330ff8d001eec0956769dd7feacc8d3774/1117-10.jpg" /> <img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/6ab18356fc6b9fb922eaa873a5ef591a33fbf86986e226c28067afff3d4355c8/1117-11.jpg" data-mid="212206818" border="0" src="https://freight.cargo.site/w/1000/i/6ab18356fc6b9fb922eaa873a5ef591a33fbf86986e226c28067afff3d4355c8/1117-11.jpg" /> <img width="2339" height="1654" width_o="2339" height_o="1654" data-src="https://freight.cargo.site/t/original/i/3b784b08cb9e80582bf18198e66fe302fe6963e2ed87a199185cf6c2995ecfe2/1117-12.jpg" data-mid="212206819" border="0" src="https://freight.cargo.site/w/1000/i/3b784b08cb9e80582bf18198e66fe302fe6963e2ed87a199185cf6c2995ecfe2/1117-12.jpg" /> CREATIVE DIRECTOR: Zhang YanDESIGN DIRECTOR: Yang YanDESIGNER: Yang Yan / Qiao ZuoLETTERING: Fan JunyuanILLUSTRATOR : Zhang Yan / Chen HouzhiCLIENT: Pineal Store “瑰市”开业活动形象系统 瑰丽的发现。“瑰市”拥有“瑰丽商品”的市集，同时与“鬼市”谐音。“淘得宝贝”、“发现意外”是逛“鬼市”的魅力，在“瑰市”也是一样的。所以在“瑰市”的开业形象上，“开业”的汉字与有着瑰丽色彩并闪光的眼睛成了主体。 瑰市品牌的标志设计采取了类似鱼眼镜头，凸起的造型风格，瑰市卖场开业活动的主形象中“闪光的眼球”也同样是球体的造型。在充斥着球体的语言环境中，我们将海报中主要的诉求信息也做了“球状膨胀”的造型。 现在，所有信息都膨胀起来了。所有信息都不安分的想要飘起来。 开业这件事，就是给人一种膨胀的感觉。让所有人一起来一次瑰丽的发现之旅吧！ It’s a marvelous discovery! Marvel Fair is a fair event full of amazing creative products, it’s also homophonic of “Ghost Fair”, an interesting Chinese expression for fair event opens in the evening only, where you can find unexpected products like treasure hunt. The fascinating thing about the Ghost Fair is to discover and be surprised, it’s the same message that Marvel Fair trying to say for the opening. That’s why we made the Chinese characters “开业”(means opening) and a glittering eye the key visual. &nbsp; The idea for Marvel Fair logo is “Blow Up”, so we made the visual element bulging like fisheye lens, same as the eyeball shape. It comes with all the other main message that morphed to a bulging sphere.&nbsp; The opening event is about to blow up, to let everything float. Let’s start this marvelous discovery together! &nbsp; ︎︎︎WORK NEXT︎︎︎ https://moroco.cn/PLAYER-KAPPA Mon, 03 Jun 2024 10:05:04 +0000 morocodesign https://moroco.cn/PLAYER-KAPPA Player Kappa品牌命名/品牌策划/标志设计/品牌视觉识别系统 &nbsp; &nbsp; <img width="3524" height="3522" width_o="3524" height_o="3522" data-src="https://freight.cargo.site/t/original/i/71ef2568f42d8d6f878611218e59b25cb73fa643148f188a7ca6e7aae30b59fc/PlayerKappa--1.jpg" data-mid="212206821" border="0" src="https://freight.cargo.site/w/1000/i/71ef2568f42d8d6f878611218e59b25cb73fa643148f188a7ca6e7aae30b59fc/PlayerKappa--1.jpg" /> <img width="3508" height="2482" width_o="3508" height_o="2482" data-src="https://freight.cargo.site/t/original/i/b6811d0d14fe82b4d9a99fc97d6529aa76f7d4ecd9fb226ac81fa1b12f6a8518/PlayerKappa--2.jpg" data-mid="212206822" border="0" src="https://freight.cargo.site/w/1000/i/b6811d0d14fe82b4d9a99fc97d6529aa76f7d4ecd9fb226ac81fa1b12f6a8518/PlayerKappa--2.jpg" /> <img width="3508" height="3509" width_o="3508" height_o="3509" data-src="https://freight.cargo.site/t/original/i/a848620b5e8a17159169fc72f865dc1e49eb2bf0d3bb182594f814818277134f/PlayerKappa--3.jpg" data-mid="212206823" border="0" src="https://freight.cargo.site/w/1000/i/a848620b5e8a17159169fc72f865dc1e49eb2bf0d3bb182594f814818277134f/PlayerKappa--3.jpg" /> <img width="3508" height="2332" width_o="3508" height_o="2332" data-src="https://freight.cargo.site/t/original/i/937fce67c1d28a6ed570d2d17e03347d947c4b5b1c1b8bc872912b32070b56e9/PlayerKappa--4.jpg" data-mid="212206824" border="0" src="https://freight.cargo.site/w/1000/i/937fce67c1d28a6ed570d2d17e03347d947c4b5b1c1b8bc872912b32070b56e9/PlayerKappa--4.jpg" /> <img width="3509" height="2482" width_o="3509" height_o="2482" data-src="https://freight.cargo.site/t/original/i/29bf00e1d962390b26a396766b198f839fb5d7a91ceabf0b169fd156704b2e27/PlayerKappa--5.jpg" data-mid="212206825" border="0" src="https://freight.cargo.site/w/1000/i/29bf00e1d962390b26a396766b198f839fb5d7a91ceabf0b169fd156704b2e27/PlayerKappa--5.jpg" /> <img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/53da871cb716e74605d69e032f23b0b39334993f7b245225eb6613d039d05a9c/PlayerKappa--6.jpg" data-mid="212206826" border="0" src="https://freight.cargo.site/w/1000/i/53da871cb716e74605d69e032f23b0b39334993f7b245225eb6613d039d05a9c/PlayerKappa--6.jpg" /> <img width="3509" height="2482" width_o="3509" height_o="2482" data-src="https://freight.cargo.site/t/original/i/b3b64279a5e921094ab8bc58e91a7f897c8bbf99291867674814c806f520d896/PlayerKappa--7.jpg" data-mid="212206827" border="0" src="https://freight.cargo.site/w/1000/i/b3b64279a5e921094ab8bc58e91a7f897c8bbf99291867674814c806f520d896/PlayerKappa--7.jpg" /> <img width="3509" height="1758" width_o="3509" height_o="1758" data-src="https://freight.cargo.site/t/original/i/e86f4787e9fdd624dd1330b9886594955e23668464081c6654c399c4832c5506/PlayerKappa--8.jpg" data-mid="212206828" border="0" src="https://freight.cargo.site/w/1000/i/e86f4787e9fdd624dd1330b9886594955e23668464081c6654c399c4832c5506/PlayerKappa--8.jpg" /> <img width="3508" height="3507" width_o="3508" height_o="3507" data-src="https://freight.cargo.site/t/original/i/3767313c1e5d82c2cf0a1f03255fcdf2f847045f36edc149ad36e349d48c0b34/PlayerKappa--9.jpg" data-mid="212206829" border="0" src="https://freight.cargo.site/w/1000/i/3767313c1e5d82c2cf0a1f03255fcdf2f847045f36edc149ad36e349d48c0b34/PlayerKappa--9.jpg" /> <img width="3509" height="3506" width_o="3509" height_o="3506" data-src="https://freight.cargo.site/t/original/i/6c7f08a4b3ad0f57c164b740d3595b048e7200318359b6324f0bfe73de977ba1/PlayerKappa--10.jpg" data-mid="212206830" border="0" src="https://freight.cargo.site/w/1000/i/6c7f08a4b3ad0f57c164b740d3595b048e7200318359b6324f0bfe73de977ba1/PlayerKappa--10.jpg" /> <img width="3508" height="3507" width_o="3508" height_o="3507" data-src="https://freight.cargo.site/t/original/i/eb25caca4743172ed1795961a3ff19f59ea310e913884522fb62fbf8ce4428b7/PlayerKappa--11.jpg" data-mid="212206831" border="0" src="https://freight.cargo.site/w/1000/i/eb25caca4743172ed1795961a3ff19f59ea310e913884522fb62fbf8ce4428b7/PlayerKappa--11.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/1f871e44a2e4c9ac02719f665921697dadfacefdff411c95e818e285afb41b1b/PlayerKappa--12.jpg" data-mid="212206832" border="0" src="https://freight.cargo.site/w/1000/i/1f871e44a2e4c9ac02719f665921697dadfacefdff411c95e818e285afb41b1b/PlayerKappa--12.jpg" /> <img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/ec4619a4bfd73e88c619771ba9281a7358ccfb7b633b0628b57e834a8ea43085/PlayerKappa--13.jpg" data-mid="212206833" border="0" src="https://freight.cargo.site/w/1000/i/ec4619a4bfd73e88c619771ba9281a7358ccfb7b633b0628b57e834a8ea43085/PlayerKappa--13.jpg" /> <img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/62557c9db11b06fde613de43c044f6b5eb719d3612369503d45d89eb0dacb85a/PlayerKappa--14.jpg" data-mid="212206834" border="0" src="https://freight.cargo.site/w/1000/i/62557c9db11b06fde613de43c044f6b5eb719d3612369503d45d89eb0dacb85a/PlayerKappa--14.jpg" /> <img width="3509" height="2481" width_o="3509" height_o="2481" data-src="https://freight.cargo.site/t/original/i/3085a793abc3380efe7f974026fb155e9075c9829134051b8580585cc4c50a96/PlayerKappa--15.jpg" data-mid="212206835" border="0" src="https://freight.cargo.site/w/1000/i/3085a793abc3380efe7f974026fb155e9075c9829134051b8580585cc4c50a96/PlayerKappa--15.jpg" /> <img width="3508" height="2481" width_o="3508" height_o="2481" data-src="https://freight.cargo.site/t/original/i/f323434fefbe2eb04cde6561235d206f680c6be540c793c03f8a099eb0b9744d/PlayerKappa--16.jpg" data-mid="212206836" border="0" src="https://freight.cargo.site/w/1000/i/f323434fefbe2eb04cde6561235d206f680c6be540c793c03f8a099eb0b9744d/PlayerKappa--16.jpg" /> <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/192d1ecfca35af33079035e063cb29d422a0490ba1c4581ae3266ddd8fd2bed4/PlayerKappa--17.jpg" data-mid="212206837" border="0" src="https://freight.cargo.site/w/1000/i/192d1ecfca35af33079035e063cb29d422a0490ba1c4581ae3266ddd8fd2bed4/PlayerKappa--17.jpg" /> <img width="3508" height="2478" width_o="3508" height_o="2478" data-src="https://freight.cargo.site/t/original/i/76b50133598f31c3b0106533d16ca1306ce55a27ec391f0e2fb067a76c487fa8/PlayerKappa--18.jpg" data-mid="212206838" border="0" src="https://freight.cargo.site/w/1000/i/76b50133598f31c3b0106533d16ca1306ce55a27ec391f0e2fb067a76c487fa8/PlayerKappa--18.jpg" /> <img width="3508" height="2479" width_o="3508" height_o="2479" data-src="https://freight.cargo.site/t/original/i/e08f9b1eb72a2a6abfe22f8e145af53385a0c2abd6827965188b3aa8a90ff14f/PlayerKappa--19.jpg" data-mid="212206839" border="0" src="https://freight.cargo.site/w/1000/i/e08f9b1eb72a2a6abfe22f8e145af53385a0c2abd6827965188b3aa8a90ff14f/PlayerKappa--19.jpg" /> CREATIVE DIRECTOR: Zhang YanDESIGN DIRECTOR: Yang YanDESIGNER: Chen Houzhi / Fang Bin BRAND STRATEGY: Zhang Yan CLIENT: Kappa Play Kappa潮流支线品牌建设 KAPPA意大利潮流运动品牌，“我们要让更多的年轻小伙伴爱上我”。 我们洞察的年轻人，我之所以是我，是因为我固有的“不同”。 是因为我有奋不顾身的喜欢，我有不违背内心的表达，我郑重其事的重申我的看法，这一生是一次体验，应该也包括风险。 我们深深的参与其中，我是“生命”的玩家。 我是一个个体，我是一个圆点，我在时空中标示我的位置，我们两个在一起，就开始彼此的交流，表达中产生碰撞。更多的我们在一起，就是丰富的冲撞。 这种冲撞过后，会产生新的秩序。就是PLAYER KAPPA潮流支线品牌视觉语言的来由。 在商业的运作中，品牌的故事性，真的比视觉信息播放，传达的效率重要吗？ 我们认为效率第一，故事第二。 Brand building of Play Kappa trend branch line KAPPA Italian fashion sports brand, "We want to let more young partners fall in love with me". We insight young people, I am who I am because of my inherent "difference". Because I am desperate to like, I do not go against the heart of the expression, I solemnly reiterate my view that this life is an experience, should also include risks. We are deeply involved and I am a "life" player. I am an individual, I am a dot, I mark my position in time and space, the two of us together, we begin to communicate with each other, the expression of the collision. The more we are together, the richer the collision. After this collision, a new order will emerge. This is the source of the visual language of the Player Kappa trend feeder brand. In the operation of business, is the story of the brand really more important than the efficiency of visual information broadcast and transmission? We think efficiency first, story second. ︎︎︎WORK NEXT︎︎︎